You have to think differently before you can dress differently - Peculiar to Mr Fish

In 1966, after 9 years at Turnbull & Asser and a short period as John Steven's assistant, Michael Fish opened his own store called 'Mr. Fish'. The exclusiveness of the store is determined by the high prices - usually about £35 for a jacket, £100 - for a suit, and £8-20 - for a shirt - defined by the generously used expensive fabrics.